Twitter ceo pushes top execs hiring8/8/2023 One Wedbush analyst, Dan Ives, already wrote in a note to clients Friday morning, "We believe Musk leaving CEO of Twitter earlier than originally thought … is a positive development for Tesla as well as SpaceX with Musk needing to spend more and more time on these golden child platforms rather than Twitter." Meanwhile, Comcast NBC Universal chief ad sales exec Linda Yaccarino was making her own announcement about her departure.Īnd then on Friday morning, Musk made the more complete tweet-announcement, saying that Yaccarino "will focus primarily on business operations, while I focus on product design & new technology." Musk added, "Looking forward to working with Linda to transform this platform into X, the everything app."Īnalysts have so far embraced the news, as CNN Business reports, vis a vis Tesla's stock price. Musk announced on Thursday that he'd be stepping back into more of a CTO role in about six weeks and bringing on a new female CEO, but he didn't immediately provide a name. But it's pretty clear from the hiring decision that Musk knows advertising is going to be key to Twitter's future viability. He noted that Yaccarino successfully integrated and digitized ad sales at Comcast and NBC - and that her track record of cross-selling ads across different platforms could appeal to Musk as he tries to transform Twitter from a social media company to a bigger media platform.It's not clear how long Elon Musk has known Linda Yaccarino, or how long he's been courting her to be the new CEO of Twitter. Yaccarino could help restore advertisers’ faith in Twitter, ad agency DiGo founder and creative chief Mark DiMassimo said. Musk said in late April that advertisers had returned, but provided no details. Luring advertisers is critical for Musk and Twitter after many fled in the early months after his takeover of the social media platform, fearing harm to their brands in the ensuing chaos. Twitter CEO Elon Musk, center, speaks with Linda Yaccarino, chairman of global advertising and partnerships for NBC, at the POSSIBLE marketing conference, Tuesday, April 18, 2023, in Miami Beach, Fla. Yaccarino interviewed Musk on a Miami stage last month in front of hundreds of advertisers. Prior to her time with NBC, Yaccarino worked at global entertainment company Turner for almost two decades. According to LinkedIn, Yaccarino previously served as NBC’s chair for advertising and client partnerships and as president of cable entertainment and digital advertising sales. Yaccarino has worked at NBCUniversal for nearly 12 years - with her team generating more than $100 billion in ad sales since 2011, her company bio notes. He added that Yaccarino “will focus primarily on business operations, while I focus on product design & new technology.” “I am excited to welcome Linda Yaccarino as the new CEO of Twitter!” Musk wrote in a Friday tweet. as it’s now called, will be NBCUniversal’s Linda Yaccarino, an executive with deep ties to the advertising industry. (AP) – Elon Musk has confirmed that the new CEO for Twitter, or X Corp.
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |